Wish You Had a Captive Audience to Reach with your Message?

Good news -- you do.

Stick with me for a minute here.

Two nights ago, the insistent hoot of an owl woke me in the night. (I'm a light sleeper.)

"Hey," I thought, "I was trying to sleep. But I haven't heard that sound since before winter, so that's pretty cool. Maybe spring really is around the corner."

When I woke up Sunday morning, it was snowing hard. Even so, I could hear the neighborhood chorus of cardinals singing loudly outside my window.

Spring is a season of push and pull. Nature is emerging from months of dormancy, but at first it only gives you the occasional glimpse of what's coming.

Its full splendor won't be on display for many months yet.

For now, it's laying the building blocks. Snow and rain are providing moisture that will nurture growth. The sun grows closer and warmer as the northern hemisphere tips closer to it. The birds have started returning from the south and singing confidently of what's to come.

Growing a business can feel a bit like spring -- one step forward and two steps back. Some days there's no sign that a season of growth is coming.

But it's what you do with those days that prepares you to receive the better ones you're looking forward to. Do you hear me?!

This is important.

Are you complaining about the weather or are you cooking up a pot of soup for dinner? Are you slouching around in your sweats or are you working on your bathing suit body? Are you watching the snow fall thinking it's not going to stop, or are you listening to the cardinals sing and the owls hoot and wondering what they know that you don't?

In your business, whether you're starting out tentatively or you're looking forward to a busy season ahead, the time to prepare for that day of abundance is now.

I provide copywriting solutions for businesses who are watching and listening to the signs around them, taking their cues from nature, and ready to let their audience know that something better is just around the corner.

Your audience needs what you have to offer. It might even change their life. But if they don't hear about it from you, they'll find another place to get it, from someone who's taking advantage of these days of sitting inside to get the word out.

Don't like the weather? Stuck inside consuming media and biding your time? SO ARE YOUR POTENTIAL CUSTOMERS.

It's the perfect chance to reach them while it's cold and blustery and they're still a captive audience.

Need help getting your full splendor on display? I write digital and print ads, websites, email marketing and more.

(Full disclosure, I am both slouching around in my sweats AND working on my beach body. I write really good copy in my sweats, though.)

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