Most business owners I work with know exactly what makes their business stand out. What they lack can be summed up in 1 word: time.

Even if your service has nothing to do with the holidays and doesn’t change with the weather, you can use the change of season to speak to the interests and needs of your target audience in a way that feels fresh, relevant, and time-sensitive to them.

If your business has reached a higher level of maturity and you’re still scraping by on the seat-of-your-pants solutions that sufficed when you first hung out your shingle, it’s time to heed the call of advancing age and give it what it needs to thrive.

If they had a great experience, you’ve won half the battle, but you still have a chance of losing them to distractions, shiny new ideas, lack of urgency, and lack of time.

Businesses often focus their marketing on attracting new customers but lose track of how much they can impact the retention of their current customer base by the way they nurture and communicate with them.

If you spend much time poking around in entrepreneurial circles, you hear a lot about people batching tasks - doing the same task repeatedly all at once (like invoicing your clients, say) at a designated time. It makes you more efficient, you can concentrate, you get faster as you repeat it, you can get so much more done…supposedly.