Finding Your Tribe, Turning Weaknesses into Strengths

Adrift in the corporate world, early in my career, I had no intentions of staying in that job. I was buying time, and appreciating having health insurance, “until I found my real passion.”

I found my first real work friend in the most unlikely soul around. We were so different. But we made each other laugh and learned we viewed many things in the workplace in the same way. That person introduced me to one of “her” people, and slowly we became a kind of family in the office.  

Together we faced adversity in our joint challenges to hit goals. We even faced attempted friendship sabotage from someone who should have been an ally. 

We grew stronger together through honesty, vulnerability, and joining forces to fight common "enemies" and advance common objectives. This small crew became my tribe. 

Sometimes in business, you can feel adrift and disconnected. It can feel like you against the world. You against the clock. You against your draining energy reserves. You in the trenches alone. Just you and your willpower.

The feeling that you have to do everything on your own is isolating and can be discouraging. Especially when you're facing a hurdle you just can't find the will to pull yourself over.

What if I told you that the place you feel the most friction and resistance has the most potential to be a game changer for your results and the way you feel about what you're doing? 

When I found my tribe in my early career, those colleagues were my polar opposites. We thought and operated differently. They were the last people I expected to become my work family.

But as it turned out, they were the yin to my yang. We needed each other. The resistance I'd felt to their ideas and approaches was just me trying to protect myself from needing to change or from "not being enough" the way I was. 

Over 15 years later, I'm here to tell you, you don't have to be the sole source of everything that keeps your business running and growing. Your obstacles and your resistance to a particular unwelcome task or new approach – they're trying to tell you something. 

You might need to seek another perspective. 

Talking it over with someone outside your comfort zone might help clarify where you go from here. 

Hiring an expert in that thing you've been avoiding can free up all the energy and brain space you've been letting it occupy. 

It can help you turn a weakness or a vulnerable place into a strength.

I help businesses optimize their copy by clarifying who they can help and what problems they solve so that they can speak to the needs and deep desires of their target audience. We focus on the buyer journey and make sure the decision to do business with you is both easy and well-informed. 

If you could use someone in your tribe to help you bust through resistance and get your messaging right, get in touch. 

The work of growing your sales gets a lot easier when your copy is paving the way for your ideal customers to find you and priming them to want exactly what you have to offer.