Why Your Target Audience Loves You for Seeking Them Out

Marketing isn't what it used to be.

The door-to-door encyclopedia salesman used to knock on every front door in the neighborhood.

He had no idea who would answer. What they already owned. Who lived in the house and what subjects interested them. Whether they liked to read. What goals they aspired to. Every knock, every door, he started at square one.

Today, your news feed practically knows what you want to shop for before you know yourself.

You've noticed, right?

It's uncanny how it will serve you ads that meet desires that just occurred to you an hour earlier.

This means your digital marketing doesn't have to be generic and one-size-fits-all.

You can speak to a particular buyer persona -- their needs, their fears, their deepest desires -- and you can get your ad in front of that exact demographic.

Your target audience will not only feel like you're meeting them right where they're at, but they'll throw the door wide open in welcome.

You've made their lives easier.

They don't have to search for the solution, or remember to shop for it later.

It's right at their fingertips, thanks to you.

Got a particular target audience in mind? Get in touch if I can help you make their day.

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